arstechnica.com

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

60.18% • Google • Advertising

SkimLinks

29.95% • SkimLinks • Advertising

Google

11.99% • Google • Advertising

Google Marketing Platform

11.54% • Google • Advertising

Integral Ad Science

9.37% • Integral Ad Science • Advertising

Google APIs

8.87% • Google • Hosting

Google Static

7.84% • Google • Hosting

Google Syndication

7.73% • Google • Advertising

YouTube

6.95% • Google • Audio/Video Player

10.

TikTok Analytics

6.28% • ByteDance Inc • Site Analytics

11.

Quantcast

6.18% • Quantcast • Advertising

12.

Facebook

6.17% • Meta • Advertising

13.

Snapchat For Business

6.16% • Snap • Advertising

14.

Sailthru Horizon

6.12% • Sailthru • Site Analytics

15.

LiveRamp

6.11% • LiveRamp • Advertising

16.

Google AdServices

6.09% • Google • Advertising

17.

Google Analytics with signals

5.84% • Google • Advertising

18.

ScoreCard Research Beacon

5.81% • comScore, Inc. • Site Analytics

19.

Google Photos

5.76% • Google • Hosting

20.

LinkedIn Ads

5.53% • Microsoft • Advertising

21.

X Corp.

5.24% • X Corp. • Social Media

22.

X Analytics

4.85% • X Corp. • Advertising

23.

Permutive

4.63% • Permutive • Advertising

24.

Amazon Advertising

3.74% • Amazon • Advertising

25.

Google Fonts

3.04% • Google • Hosting

26.

Hotjar

2.97% • Hotjar • Site Analytics

2.63% • X Corp. • Advertising

29.

Teads

2.1% • Outbrain • Advertising

30.

Amazon CloudFront

2.09% • Amazon • Hosting

31.

Sentry

1.87% • Sentry • Utilities

32.

Parse.ly

1.54% • Parse.ly • Site Analytics

33.

Audience Square

1.5% • Audigent • Advertising

34.

Magnite

1.36% • Magnite • Advertising

35.

LinkedIn Analytics

1.32% • Microsoft • Site Analytics

36.

PubMatic

1.32% • PubMatic, Inc. • Advertising

37.

unpkg

1.31% • unpkg • Hosting

38.

OpenX

1.29% • OpenX Software Ltd. • Advertising

39.

TripleLift

1.28% • TripleLift, Inc. • Advertising

40.

TradeDesk

1.28% • The Trade Desk • Advertising

41.

Index Exchange

1.28% • Index Exchange, Inc. • Advertising

42.

Criteo

1.27% • Criteo • Advertising

43.

Media.net

1.27% • Media.net • Advertising

44.

Quantcount

1.25% • Quantcast • Site Analytics

45.

DoubleVerify

1.19% • DoubleVerify • Advertising

4.04

Trackers Per Page Load

0.77

Tracking Requests Per Page Load

2.06%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies