Back to all trackers

Google Marketing Platform

Owned by Google

https://marketingplatform.google.com/about/enterprise/

Tracker Rank

4 / 837
Extremely prevalent

Operates Under

2mdn.net adservice.google.com adtrafficquality.google
+2 more
doubleclick.net invitemedia.com
Suggest a change

Tracker Reach

16.83% of web traffic is tracked
by Google Marketing Platform
6504 of top 10,000 sites seen loading
Google Marketing Platform tracker

Seen on these types of websites

49%
Uncategorized
13%
Business
12%
Entertainment
11%
News and Portals
6%
E-Commerce
Data from May 2017 to Jan 2026.

Tracker Category

Advertising

Advertising services that utilize data collection, behavioral analysis, and user retargeting.

Learn about our tracker categories What is a tracker?

Similar Trackers

1.
Google Tag
41.81% • Google • Advertising
2.
Google
15.78% • Google • Advertising
3.
Google AdServices
7.31% • Google • Advertising
4.
Facebook
6.92% • Meta • Advertising

Presence on Top Sites

youtube.com
Entertainment • 6 trackers seen
google.com
Reference • 4 trackers seen
fandom.com
Entertainment • 14 trackers seen
yahoo.com
News and Portals • 7 trackers seen
aliexpress.com
E-Commerce • 8 trackers seen
nytimes.com
News and Portals • 7 trackers seen
foxnews.com
News and Portals • 24 trackers seen
pixiv.net
Entertainment • 7 trackers seen
theguardian.com
News and Portals • 8 trackers seen
kleinanzeigen.de
Uncategorized • 7 trackers seen
pch.com
Business • 17 trackers seen
leboncoin.fr
E-Commerce • 7 trackers seen
vinted.fr
E-Commerce • 10 trackers seen
cnn.com
News and Portals • 17 trackers seen
bild.de
News and Portals • 19 trackers seen
familysearch.org
Reference • 10 trackers seen
marktplaats.nl
E-Commerce • 6 trackers seen
globo.com
News and Portals • 15 trackers seen
bbc.com
News and Portals • 10 trackers seen
weather.com
News and Portals • 14 trackers seen
mobile.de
E-Commerce • 11 trackers seen
wowhead.com
Entertainment • 14 trackers seen
repubblica.it
News and Portals • 18 trackers seen
reddit.com
Entertainment • 5 trackers seen
amazon.com
E-Commerce • 3 trackers seen