umich.edu

Observed activities (51)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

59.88% • Google • Advertising

Google Static

33.98% • Google • Hosting

Google Fonts

30.44% • Google • Hosting

Cloudflare

13.99% • Cloudflare • Hosting

Google

13.8% • Google • Advertising

Adobe Typekit

13.02% • Adobe • Utilities

New Relic

12.34% • New Relic • Site Analytics

jsDelivr

11.68% • • Hosting

Google Analytics

11.19% • Google • Site Analytics

7.62% • Meta • Advertising

12.

Amazon Web Services

6.93% • Amazon • Hosting

13.

pendo

6.83% • • Site Analytics

14.

Bootstrap CDN

6.66% • BootstrapCDN • Hosting

15.

Google APIs

6.23% • Google • Hosting

16.

Google Marketing Platform

5.79% • Google • Advertising

17.

WordPress Stats

5.59% • Automattic • Site Analytics

18.

Canvas

5.2% • • Customer Interaction

19.

AddToAny

4.96% • AddToAny • Social Media

20.

LinkedIn Ads

4.08% • Microsoft • Advertising

21.

Google Analytics with signals

4.0% • Google • Advertising

22.

Atlassian

3.83% • Atlassian • Customer Interaction

23.

Adobe Experience Cloud

3.58% • Adobe • Site Analytics

24.

Amazon CloudFront

3.55% • Amazon • Hosting

25.

Crazy Egg

3.37% • Crazy Egg • Site Analytics

26.

Microsoft Clarity

2.97% • Microsoft • Site Analytics

27.

YouTube

2.75% • Google • Audio/Video Player

28.

Gravatar

2.69% • Automattic • Social Media

29.

Google User Content

2.67% • Google • Hosting

30.

LinkedIn Analytics

2.6% • Microsoft • Site Analytics

31.

X Corp.

2.6% • X Corp. • Social Media

32.

Jetpack

2.58% • Automattic • Site Analytics

33.

X Advertising

2.48% • X Corp. • Advertising

34.

OneTrust

2.33% • OneTrust • Consent Management

35.

jQuery

2.02% • JS Foundation • Hosting

36.

Azure CDN

1.96% • Microsoft • Hosting

37.

Snapchat For Business

1.79% • Snap • Advertising

38.

X Analytics

1.68% • X Corp. • Advertising

39.

Siteimprove Analytics

1.59% • Siteimprove • Site Analytics

40.

unpkg

1.58% • unpkg • Hosting

41.

Hotjar

1.51% • Hotjar • Site Analytics

42.

Google Maps

1.5% • Google • Utilities

43.

UserWay

1.5% • UserWay • Utilities

44.

Google Photos

1.49% • Google • Hosting

45.

Piwik PRO Tag Manager

1.46% • Cookie Information • Utilities

46.

Google Syndication

1.28% • Google • Advertising

47.

Sentry

1.22% • Sentry • Utilities

48.

ShareThis

1.21% • ShareThis, Inc. • Advertising

3.92

Trackers Per Page Load

2.76

Tracking Requests Per Page Load

11.68%

Trackers Requests / All Requests

9.62MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies