theguardian.com

1.

Sourcepoint CMP

89.34% • Didomi • Consent Management

2.

Google Marketing Platform

63.09% • Google • Advertising

3.

ScoreCard Research Beacon

52.79% • comScore, Inc. • Site Analytics

4.

Brand Metrics

51.72% • Brand Metrics • Advertising

5.

Permutive

51.58% • Permutive • Advertising

6.

Google AdServices

50.77% • Google • Advertising

7.

Integral Ad Science

50.42% • Integral Ad Science • Advertising

8.

Amazon Advertising

48.72% • Amazon • Advertising

9.

Dotmetrics

33.61% • • Site Analytics

10.

Teads

24.15% • Outbrain • Advertising

11.

Google

15.79% • Google • Advertising

12.

Google Static

11.53% • Google • Hosting

13.

X Corp.

6.03% • X Corp. • Social Media

14.

X Syndication

5.77% • X Corp. • Social Media

15.

ID5 Sync

5.06% • ID5 Technology • Advertising

16.

NetRatings SiteCensus

4.71% • Nielsen • Advertising

17.

Google APIs

3.85% • Google • Hosting

18.

YouTube

3.38% • Google • Audio/Video Player

19.

Google Syndication

2.9% • Google • Advertising

20.

Google Photos

2.53% • Google • Hosting

21.

PubMatic

2.45% • PubMatic, Inc. • Advertising

22.

Google Fonts

2.29% • Google • Hosting

23.

Criteo

2.12% • Criteo • Advertising

24.

Intimate Merger

2.02% • Intimate Merger • Site Analytics

25.

Sentry

1.8% • Sentry • Utilities

26.

Yahoo! Analytics

1.72% • Verizon • Site Analytics

27.

OpenX

1.45% • OpenX Software Ltd. • Advertising

28.

Epsilon

1.21% • Epsilon • Advertising

29.

RTB House

1.21% • RTB House • Advertising

30.

AppNexus

1.13% • Microsoft • Advertising

31.

TradeDesk

1.05% • The Trade Desk • Advertising

32.

Magnite

1.05% • Magnite • Advertising

33.

Index Exchange

1.04% • Index Exchange, Inc. • Advertising