upi.com

Observed activities (60)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

90.53% • Google • Advertising

Cloudflare Insights

88.99% • Cloudflare • Site Analytics

ChartBeat

88.67% • ChartBeat • Site Analytics

Google Static

56.3% • Google • Hosting

Google Fonts

54.02% • Google • Hosting

Bootstrap CDN

50.95% • BootstrapCDN • Hosting

RevContent

25.05% • Revcontent • Advertising

Microsoft Clarity

15.51% • Microsoft • Site Analytics

Google APIs

7.81% • Google • Hosting

10.

Google Marketing Platform

7.37% • Google • Advertising

11.

Google

6.97% • Google • Advertising

12.

YouTube

6.24% • Google • Audio/Video Player

13.

Google Photos

5.87% • Google • Hosting

14.

Blockthrough

2.71% • Blockthrough • Customer Interaction

15.

Amazon Advertising

2.58% • Amazon • Advertising

2.07% • Criteo • Advertising

18.

Snowplow

1.97% • Snowplow Analytics • Site Analytics

19.

LiveRamp CMP

1.92% • LiveRamp • Consent Management

20.

PubMatic

1.79% • PubMatic, Inc. • Advertising

21.

OpenX

1.74% • OpenX Software Ltd. • Advertising

22.

Magnite

1.73% • Magnite • Advertising

23.

AppNexus

1.7% • Microsoft • Advertising

24.

TradeDesk

1.7% • The Trade Desk • Advertising

25.

Instagram

1.6% • Meta • Social Media

26.

Google Analytics

1.59% • Google • Site Analytics

27.

Rise

1.56% • Rise Code • Advertising

28.

ShareThrough

1.53% • Sharethrough, Inc • Advertising

29.

TripleLift

1.52% • TripleLift, Inc. • Advertising

30.

Index Exchange

1.51% • Index Exchange, Inc. • Advertising

31.

Google Syndication

1.48% • Google • Advertising

32.

RTB House

1.47% • RTB House • Advertising

33.

Media.net

1.44% • Media.net • Advertising

34.

Wunderkind

1.43% • Wunderkind • Advertising

35.

Smart AdServer

1.42% • Equativ • Advertising

36.

Facebook CDN

1.42% • Meta • Hosting

37.

gumgum

1.41% • GumGum • Advertising

38.

Bidswitch

1.4% • Criteo • Advertising

39.

Rhythmone Beacon

1.4% • RhythmOne, LLC • Advertising

40.

Yahoo! Analytics

1.38% • Verizon • Site Analytics

41.

33Across

1.34% • 33Across • Advertising

1.32% • Outbrain • Advertising

44.

PulsePoint

1.28% • PulsePoint, Inc. • Advertising

45.

Audience Square

1.27% • Audigent • Advertising

46.

Smaato

1.26% • Verve Group • Advertising

47.

Sonobi

1.26% • Sonobi, Inc • Advertising

48.

GitHub

1.22% • GitHub, Inc. • Customer Interaction

7.12

Trackers Per Page Load

0.46

Tracking Requests Per Page Load

1.38%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies