wayfair.com

1.

Stripe

82.02% • Stripe • Customer Interaction

2.

Conviva

74.97% • Conviva • Site Analytics

3.

Google APIs

61.24% • Google • Hosting

4.

Quantum Metric

59.99% • Quantum Metric • Site Analytics

5.

Cloudflare

55.42% • Cloudflare • Hosting

6.

Google Tag

50.05% • Google • Advertising

7.

taggstar

48.64% • taggstar • Customer Interaction

8.

Signifyd

45.38% • Signifyd • Site Analytics

9.

Google Fonts

45.15% • Google • Hosting

10.

Forter

44.4% • Forter • Utilities

11.

AppNexus

42.3% • Microsoft • Advertising

12.

Facebook

41.25% • Meta • Advertising

13.

Pinterest

40.69% • Pinterest • Social Media

14.

Google Marketing Platform

40.29% • Google • Advertising

15.

Microsoft Advertising

40.19% • Microsoft • Advertising

16.

TikTok Analytics

40.19% • ByteDance Inc • Site Analytics

17.

iSpot.tv

40.11% • • Advertising

18.

Yahoo! Analytics

39.93% • Verizon • Site Analytics

19.

Snapchat For Business

39.92% • Snap • Advertising

20.

TradeDesk

39.79% • The Trade Desk • Advertising

21.

AdsWizz

39.56% • AdsWizz • Advertising

22.

AdGear

39.51% • Samsung • Advertising

23.

LinkedIn Ads

39.46% • Microsoft • Advertising

24.

Google AdServices

39.17% • Google • Advertising

25.

X Advertising

39.15% • X Corp. • Advertising

26.

Launch Darkly

38.9% • LaunchDarkly • Utilities

27.

Taboola

38.83% • Taboola • Advertising

28.

Reddit

38.75% • reddit • Social Media

29.

Brandwatch

37.52% • Brandwatch • Site Analytics

30.

Amazon CloudFront

37.47% • Amazon • Hosting

31.

ZoomInfo

37.16% • ZoomInfo • Advertising

32.

Sift Science

36.48% • Sift Science • Site Analytics

33.

Impact

34.07% • Impact Tech • Site Analytics

34.

Google

33.46% • Google • Advertising

35.

Google Analytics with signals

32.66% • Google • Advertising

36.

Live Intent

30.68% • LiveIntent • Site Analytics

37.

Google Analytics

30.07% • Google • Site Analytics

38.

Tapad

28.78% • Experian • Advertising

39.

DataDome

28.26% • DataDome • Site Analytics

40.

ThreatMetrix

26.63% • LexisNexis • Utilities

41.

Flashtalking

26.28% • Mediaocean • Advertising

42.

X Analytics

24.08% • X Corp. • Advertising

43.

X Corp.

24.08% • X Corp. • Social Media

44.

Webcollage

17.72% • Webcollage • Customer Interaction

45.

OpenX

15.86% • OpenX Software Ltd. • Advertising

46.

LiveRamp

15.66% • LiveRamp • Advertising

47.

Datadog

14.77% • Datadog • Utilities

48.

YouTube

14.72% • Google • Audio/Video Player

49.

Google Syndication

12.9% • Google • Advertising

50.

Google Accounts

12.19% • Google • Utilities

51.

Google Static

10.76% • Google • Hosting

52.

Sentry

5.5% • Sentry • Utilities

53.

Appcues

5.03% • • Customer Interaction

54.

Google Play Services

2.44% • Google • Hosting

55.

Magnite

2.42% • Magnite • Advertising

56.

CJ Affiliate

2.4% • Publicis Groupe • Advertising

57.

Adobe Audience Manager

2.17% • Adobe • Advertising

58.

Aggregate Knowledge

2.16% • TransUnion • Advertising

59.

SiteScout by Centro

1.93% • Centro • Advertising

60.

LinkedIn

1.45% • Microsoft • Misc

61.

Dotomi

1.28% • Conversant • Advertising

62.

Google User Content

1.24% • Google • Hosting