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independent.co.uk

Observed activities (75)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google
97.47% • Google • Advertising
2.
Google Tag
92.46% • Google • Advertising
3.
Google Marketing Platform
82.59% • Google • Advertising
4.
LiveRamp CMP
82.02% • LiveRamp • Consent Management
5.
Permutive
75.34% • Permutive • Advertising
6.
Adobe Audience Manager
75.24% • Adobe • Advertising
7.
ChartBeat
74.99% • ChartBeat • Site Analytics
8.
Taboola
73.74% • Taboola • Advertising
9.
jsDelivr
68.61% • • Hosting
10.
Piano
68.45% • Piano Software • Utilities
11.
DoubleVerify
67.41% • DoubleVerify • Advertising
12.
Dotmetrics
62.17% • • Site Analytics
13.
Blockthrough
59.22% • Blockthrough • Customer Interaction
14.
Captify
57.23% • Captify • Advertising
15.
ID5 Sync
31.51% • ID5 Technology • Advertising
16.
Brand Metrics
30.54% • Brand Metrics • Advertising
17.
Teads
24.44% • Outbrain • Advertising
18.
Viafoura
20.17% • Viafoura • Advertising
19.
Google Static
19.47% • Google • Hosting
20.
JW Player
17.6% • JW Player • Audio/Video Player
21.
Amazon Advertising
17.32% • Amazon • Advertising
22.
AppNexus
15.76% • Microsoft • Advertising
23.
PubMatic
15.51% • PubMatic, Inc. • Advertising
24.
Magnite
15.32% • Magnite • Advertising
25.
TradeDesk
13.42% • The Trade Desk • Advertising
26.
Intent IQ
13.36% • AlmondNet • Advertising
27.
ScoreCard Research Beacon
12.79% • comScore, Inc. • Site Analytics
28.
Index Exchange
12.64% • Index Exchange, Inc. • Advertising
29.
LiveRamp
11.13% • LiveRamp • Advertising
30.
Google Fonts
9.35% • Google • Hosting
31.
Seedtag
8.66% • Seedtag Advertising • Advertising
32.
Criteo
8.52% • Criteo • Advertising
33.
Google Syndication
7.75% • Google • Advertising
34.
Smart AdServer
7.6% • Equativ • Advertising
35.
Rise
7.35% • Rise Code • Advertising
36.
Media.net
7.29% • Media.net • Advertising
37.
AdaptMX
7.08% • Monet Engine • Advertising
38.
Connatix
6.2% • Connatix Native Exchange • Advertising
39.
Bidswitch
6.12% • Criteo • Advertising
40.
Dotomi
5.69% • Conversant • Advertising
41.
Rich Audience
5.64% • Rich Audience • Advertising
42.
OpenX
4.83% • OpenX Software Ltd. • Advertising
43.
Lotame
4.79% • Lotame • Advertising
44.
Yahoo! Analytics
4.73% • Verizon • Site Analytics
45.
sovrn
4.67% • Sovrn Holdings Inc • Advertising
46.
Quantcast
4.61% • Quantcast • Advertising
47.
Rhythmone Beacon
4.39% • RhythmOne, LLC • Advertising
48.
TripleLift
4.36% • TripleLift, Inc. • Advertising

16.39

Trackers Per Page Load

1.1

Tracking Requests Per Page Load

1.23%

Trackers Requests / All Requests

0.02MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies