reuters.com

1.

OneTrust

92.65% • OneTrust • Consent Management

2.

Google Tag

84.69% • Google • Advertising

3.

pub.network

82.51% • • Advertising

4.

True Anthem

79.18% • trueAnthem • Advertising

5.

mPulse

74.16% • Akamai Technologies • Site Analytics

6.

Dianomi

63.14% • Dianomi • Advertising

7.

Permutive

63.03% • Permutive • Advertising

8.

Integral Ad Science

61.6% • Integral Ad Science • Advertising

9.

Google

53.5% • Google • Advertising

10.

AB Tasty

51.8% • AB Tasty • Site Analytics

11.

Google Accounts

49.56% • Google • Utilities

12.

Outbrain

44.57% • Outbrain • Advertising

13.

Sailthru Horizon

41.77% • Sailthru • Site Analytics

14.

TradeDesk

41.64% • The Trade Desk • Advertising

15.

Live Intent

41.31% • LiveIntent • Site Analytics

16.

Singular

41.16% • Singular Labs • Site Analytics

17.

Yahoo!

40.89% • Verizon • Site Analytics

18.

Facebook

40.67% • Meta • Advertising

19.

LinkedIn Analytics

38.75% • Microsoft • Site Analytics

20.

JW Player

37.67% • JW Player • Audio/Video Player

21.

ScoreCard Research Beacon

33.26% • comScore, Inc. • Site Analytics

22.

Arc Publishing

31.67% • Arc Publishing • Site Analytics

23.

Google Marketing Platform

29.83% • Google • Advertising

24.

Connatix

25.11% • Connatix Native Exchange • Advertising

25.

AppNexus

24.25% • Microsoft • Advertising

26.

Google Fonts

16.4% • Google • Hosting

27.

Qualtrics

14.63% • Qualtrics • Site Analytics

28.

Segment

13.5% • Twilio • Site Analytics

29.

ChartBeat

10.79% • ChartBeat • Site Analytics

30.

Google Analytics

10.63% • Google • Site Analytics

31.

Eloqua

10.49% • Oracle • Advertising

32.

Amazon Advertising

10.02% • Amazon • Advertising

33.

Google AdServices

9.24% • Google • Advertising

34.

Magnite

9.13% • Magnite • Advertising

35.

PubMatic

9.03% • PubMatic, Inc. • Advertising

36.

Datadog

8.84% • Datadog • Utilities

37.

Bidswitch

8.76% • Criteo • Advertising

38.

OpenX

8.6% • OpenX Software Ltd. • Advertising

39.

Yahoo! Analytics

8.6% • Verizon • Site Analytics

40.

LinkedIn Ads

8.17% • Microsoft • Advertising

41.

ID5 Sync

8.16% • ID5 Technology • Advertising

42.

Adform

8.16% • Adform • Advertising

43.

sovrn

7.94% • Sovrn Holdings Inc • Advertising

44.

LiveRamp

7.88% • LiveRamp • Advertising

45.

33Across

7.51% • 33Across • Advertising

46.

Audience Square

7.45% • Audigent • Advertising

47.

Rhythmone Beacon

7.29% • RhythmOne, LLC • Advertising

48.

Google Static

7.2% • Google • Hosting

49.

Smile Wanted

7.08% • Smile Wanted Group • Advertising

50.

Cloudflare Insights

6.92% • Cloudflare • Site Analytics

51.

Turn Inc.

6.58% • Singtel • Advertising

52.

AdaptMX

6.42% • Monet Engine • Advertising

53.

Sonobi

6.29% • Sonobi, Inc • Advertising

54.

Lotame

6.28% • Lotame • Advertising

55.

Epsilon

6.24% • Epsilon • Advertising

56.

Tapad

6.2% • Experian • Advertising

57.

Improve Digital

6.04% • Improve Digital • Advertising

58.

Google Syndication

5.61% • Google • Advertising

59.

Google APIs

5.21% • Google • Hosting

60.

Optable

5.19% • Optable Technologies • Advertising

61.

Criteo

4.37% • Criteo • Advertising

62.

Sentry

3.94% • Sentry • Utilities

63.

Google Analytics with signals

3.75% • Google • Advertising

64.

TripleLift

3.73% • TripleLift, Inc. • Advertising

65.

Index Exchange

3.7% • Index Exchange, Inc. • Advertising

66.

Yieldmo

3.64% • Yieldmo, Inc. • Advertising

67.

Blockthrough

3.49% • Blockthrough • Customer Interaction

68.

ShareThrough

3.46% • Sharethrough, Inc • Advertising

69.

ad-delivery.net

3.43% • • Misc

70.

Media.net

3.25% • Media.net • Advertising

71.

Kargo

3.18% • Kargo • Advertising

72.

Rise

3.16% • Rise Code • Advertising

73.

Aggregate Knowledge

3.11% • TransUnion • Advertising

74.

Beeswax

2.37% • Beeswax • Advertising

75.

LiveRamp CMP

2.35% • LiveRamp • Consent Management

76.

Google Translate

2.28% • Google • Customer Interaction

77.

RTB House

1.94% • RTB House • Advertising

78.

Smart AdServer

1.92% • Equativ • Advertising

79.

PulsePoint

1.67% • PulsePoint, Inc. • Advertising

80.

Teads

1.6% • Outbrain • Advertising

81.

StackAdapt

1.54% • StackAdapt • Advertising

82.

Adelphic

1.49% • Viant • Site Analytics

83.

Adobe Audience Manager

1.46% • Adobe • Advertising

84.

Akamai Technologies

1.46% • Akamai Technologies • Hosting

85.

gumgum

1.44% • GumGum • Advertising

86.

Zemanta

1.34% • Outbrain • Advertising

87.

Dotomi

1.28% • Conversant • Advertising

88.

Seedtag

1.26% • Seedtag Advertising • Advertising

89.

OneTag

1.24% • OneTag • Advertising

90.

ADman Media

1.2% • illumin • Advertising

91.

DeepIntent

1.17% • Deep Intent • Advertising

92.

SiteScout by Centro

1.16% • Centro • Advertising

93.

Smaato

1.13% • Verve Group • Advertising

94.

StickyAds

1.02% • Comcast • Advertising