wsj.com

1.

Sourcepoint CMP

84.15% • Didomi • Consent Management

2.

New Relic

83.47% • New Relic • Site Analytics

3.

Amazon Advertising

81.51% • Amazon • Advertising

4.

Google Marketing Platform

81.1% • Google • Advertising

5.

Integral Ad Science

78.62% • Integral Ad Science • Advertising

6.

cXense

78.47% • Cxense • Advertising

7.

Google Static

62.4% • Google • Hosting

8.

Piano

60.07% • Piano Software • Utilities

9.

Adobe Audience Manager

50.53% • Adobe • Advertising

10.

Cloudflare

46.42% • Cloudflare • Hosting

11.

Google

44.09% • Google • Advertising

12.

Optimizely

43.13% • Optimizely • Utilities

13.

ComScore, Inc.

42.39% • comScore, Inc. • Site Analytics

14.

Spot.IM

38.17% • Spot.IM Ltd. • Social Media

15.

Google Accounts

36.42% • Google • Utilities

16.

Google APIs

30.91% • Google • Hosting

17.

Adobe Experience Cloud

24.1% • Adobe • Site Analytics

18.

Tealium

13.33% • Tealium • Site Analytics

19.

DoubleVerify

13.3% • DoubleVerify • Advertising

20.

Outbrain

11.76% • Outbrain • Advertising

21.

DataDome

11.75% • DataDome • Site Analytics

22.

ScoreCard Research Beacon

11.67% • comScore, Inc. • Site Analytics

23.

Brand Metrics

11.66% • Brand Metrics • Advertising

24.

Microsoft Advertising

11.36% • Microsoft • Advertising

25.

Google Tag

10.9% • Google • Advertising

26.

Google Syndication

10.68% • Google • Advertising

27.

Parse.ly

10.56% • Parse.ly • Site Analytics

28.

TradeDesk

10.38% • The Trade Desk • Advertising

29.

Permutive

10.27% • Permutive • Advertising

30.

Reddit

10.26% • reddit • Social Media

31.

Pinterest

10.25% • Pinterest • Social Media

32.

Bombora

9.86% • Bombora • Site Analytics

33.

Dianomi

9.47% • Dianomi • Advertising

34.

LiveRamp

9.35% • LiveRamp • Advertising

35.

NetRatings SiteCensus

9.32% • Nielsen • Advertising

36.

fontawesome.com

9.18% • • Hosting

37.

LiveRamp CMP

8.96% • LiveRamp • Consent Management

38.

Google Analytics with signals

8.94% • Google • Advertising

39.

Facebook

8.82% • Meta • Advertising

40.

Google Fonts

8.81% • Google • Hosting

41.

LinkedIn Ads

8.78% • Microsoft • Advertising

42.

X Advertising

8.74% • X Corp. • Advertising

43.

AppNexus

8.55% • Microsoft • Advertising

44.

Google Play Services

8.1% • Google • Hosting

45.

Magnite

7.93% • Magnite • Advertising

46.

Criteo

7.67% • Criteo • Advertising

47.

X Corp.

7.63% • X Corp. • Social Media

48.

OpenX

7.45% • OpenX Software Ltd. • Advertising

49.

Braze

7.41% • Braze • Site Analytics

50.

X Analytics

7.17% • X Corp. • Advertising

51.

Index Exchange

6.87% • Index Exchange, Inc. • Advertising

52.

TripleLift

6.87% • TripleLift, Inc. • Advertising

53.

Google AdServices

6.55% • Google • Advertising

54.

LinkedIn Analytics

5.8% • Microsoft • Site Analytics

55.

Teads

5.56% • Outbrain • Advertising

56.

Ad Lightning

4.86% • Ad Lightning • Advertising

57.

Cloudflare Insights

4.64% • Cloudflare • Site Analytics

58.

News Connect

3.79% • News Corp • Advertising

59.

Bidswitch

3.66% • Criteo • Advertising

60.

Yahoo! Analytics

2.95% • Verizon • Site Analytics

61.

Adobe Advertising Cloud

2.94% • Adobe • Advertising

62.

PubMatic

2.87% • PubMatic, Inc. • Advertising

63.

Improve Digital

2.78% • Improve Digital • Advertising

64.

RTB House

2.64% • RTB House • Advertising

65.

jsDelivr

2.58% • • Hosting

66.

Dotomi

2.45% • Conversant • Advertising

67.

Amazon Web Services

2.41% • Amazon • Hosting

68.

Rhythmone Beacon

2.36% • RhythmOne, LLC • Advertising

69.

Kargo

2.31% • Kargo • Advertising

70.

Eyeota

2.26% • Eyeota • Advertising

71.

Media.net

2.24% • Media.net • Advertising

72.

Intent IQ

2.02% • AlmondNet • Advertising

73.

Yieldmo

1.96% • Yieldmo, Inc. • Advertising

74.

Turn Inc.

1.7% • Singtel • Advertising

75.

ADman Media

1.53% • illumin • Advertising

76.

Adform

1.42% • Adform • Advertising

77.

Beeswax

1.33% • Beeswax • Advertising

78.

Celtra

1.24% • Celtra • Audio/Video Player

79.

Live Intent

1.16% • LiveIntent • Site Analytics