burton.com

Observed activities (67)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Salesforce

87.22% • Salesforce • Site Analytics

OneTrust

86.5% • OneTrust • Consent Management

Google Tag

83.26% • Google • Advertising

Digioh

82.22% • • Advertising

mPulse

80.14% • Akamai Technologies • Site Analytics

MyFonts

76.73% • MyFonts • Site Analytics

Yotpo

75.59% • Yotpo • Site Analytics

CQuotient

74.81% • Salesforce • Site Analytics

Klaviyo

68.65% • Klaviyo • Site Analytics

10.

Salesforce Live Agent

41.39% • Salesforce • Customer Interaction

11.

Google

30.28% • Google • Advertising

12.

Google Marketing Platform

28.9% • Google • Advertising

13.

Google APIs

26.14% • Google • Hosting

14.

YouTube

24.56% • Google • Audio/Video Player

15.

Google Static

16.99% • Google • Hosting

16.

Google Photos

15.27% • Google • Hosting

17.

Klarna

15.2% • Klarna • Utilities

18.

Akamai Technologies

10.57% • Akamai Technologies • Hosting

19.

Google User Content

7.38% • Google • Hosting

20.

ContentSquare

6.5% • Contentsquare • Site Analytics

21.

TikTok Analytics

6.25% • ByteDance Inc • Site Analytics

22.

6.16% • Pinterest • Social Media

23.

Google Analytics with signals

5.69% • Google • Advertising

24.

Amazon CloudFront

5.58% • Amazon • Hosting

5.11% • Google • Site Analytics

27.

Facebook

4.82% • Meta • Advertising

28.

Microsoft Advertising

4.63% • Microsoft • Advertising

29.

PayPal

4.3% • PayPal • Customer Interaction

30.

Yahoo! Japan Retargeting

3.71% • Yahoo! Japan • Advertising

31.

Sentry

3.69% • Sentry • Utilities

32.

AdRoll

3.56% • AdRoll • Advertising

33.

LinkedIn Ads

3.51% • Microsoft • Advertising

34.

Criteo

3.3% • Criteo • Advertising

35.

Digital Window

3.14% • Axel Springer • Advertising

36.

Hotjar

3.1% • Hotjar • Site Analytics

37.

Google AdServices

2.44% • Google • Advertising

38.

LinkedIn Analytics

2.15% • Microsoft • Site Analytics

39.

Acceleration Partners

2.08% • Acceleration Partners • Advertising

40.

PubMatic

2.07% • PubMatic, Inc. • Advertising

41.

Adobe Audience Manager

2.03% • Adobe • Advertising

42.

Outbrain

2.0% • Outbrain • Advertising

43.

Smart AdServer

1.97% • Equativ • Advertising

44.

Magnite

1.97% • Magnite • Advertising

45.

Media.net

1.96% • Media.net • Advertising

46.

Index Exchange

1.96% • Index Exchange, Inc. • Advertising

47.

Aggregate Knowledge

1.96% • TransUnion • Advertising

48.

Taboola

1.94% • Taboola • Advertising

11.73

Trackers Per Page Load

1.35

Tracking Requests Per Page Load

2.55%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies